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- MARKETING
INCENTIVE FUNDS - Special dollars that MRV has
set aside to encourage and support the sales and
promotion of its products to MRV Gold and Silver
Reseller partners. Incentive funds are available
for National and Regional product promotions, customer
awareness campaigns, and advertising campaigns initiated
by its business partners.
- DEMAND
CREATION PROGRAMS - The MRV Channel marketing
group in mutual agreement with our Gold and Silver
reseller partners can assist, support, create, and
provide individually tailored marketing programs
specific for each partner. The demand marketing
programs are designed to create product demand for
a specific product or a group of products.
- REBATES
AND INCENTIVES - MRV, At different times through
out the year, will offer Cash incentives in the
form of cash rebates or coupons to customers of
MRV products purchased through our Gold, Silver,
and Affiliate partners. In addition, MRV will at
times offer special incentives to the sales personnel
of our reseller partners in the form of cash, prizes,
and travel.
- ADVERTISING
PROGRAM -MRV throughout the year will offer
to our Gold and Silver partners participation in
specific National and Regional advertising campaigns.
- DIRECT
MAIL AND EMAIL PROGRAMS - To stimulate product
and service sales MRV will work in mutual agreement
with our Gold and Silver partners to tailor specific
direct mail, fax and email sales and promotion programs
directed at their specified customers. Our affiliate
partners can participate in similar programs directed
and managed nationally by any of our authorized
Master Resellers.
- TELEMARKETING
PROGRAMS - Are available to all MRV partners,
affiliate partners can participate through our authorized
Master Resellers. Gold and Silver partners will
benefit through a direct relationship with the MRV
Channel marketing group. All telemarketing programs
are targeted at a specific customer base and require
a direct product or service relationship.
- SEMINAR
SERVICES - The MRV Channel marketing group offers
our business partners and their customers special
product information presentations, sales training,
technical training and customer information seminars.
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