Partner Program Overview

Why Sell MRV?

Margin

MRV products are not "over-distributed". One of the goals of our program is to make our products available only to a select group of integrators who are able to demonstrate the ability to provide optimum integrated solutions to their customers based on their value proposition and MRV's solutions.

Channel Loyalty

MRV is 100% committed to doing business through the channel. It is considered a key component to our growth strategy. Our sales people are motivated to think "Channel First" Together we will be successful!!!

Channel Support

MRV has an experienced sales and technical support organization located throughout the world to directly support your selling efforts. All local sales teams are fully compensated and highly motivated to work with channel partners. Our system engineers are available to you as a direct extension of your field support staff. In addition to the local teams, we have dedicated Channel Managers and a team of Corporate Product Specialists to further support your selling efforts.

Flexibility

We pride ourselves on being customer-driven and have been successful in customizing solutions for hard-to-solve requirements. By owning the core-competencies of our technology, we are uniquely positioned to deliver custom solutions to a wide array of leading-edge applications.

Versatility

MRV solutions can be positioned with a wide variety of applications. Our products can be used quite effectively as "complimentary" solutions enhancing more mainstream offerings, or we can offer turn-key solutions to meet your customer's requirements from the core-to-the-edge. Our solutions also find utility in a broad array of markets spanning the entire Enterprise or directly into the Service Provider network.

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Partner Program Benefits

Sales Leads

From Sales and Marketing programs designed to increase partner visibility and target customers and new prospects.

Dedicated Account Management

• Dedicated, proactive Channel Manager assigned to all MRV partners
• Account manager works with the Partner to identify and close opportunities
• Field accessible Sales Engineers for pre-sales technical support and training
• MRV direct sales force is fully compensated on all business put into the channel and highly motivated to work with the channel first

Competitive Pricing Allowance

Win competitive deals and close business with additional resources, support and allowances on a deal-by-deal basis.

Volume Discounts

Channel partners can obtain special pricing.

Opportunity Registration

MRV provides partners with the opportunity to register joint sales leads to ensure partners get the resources and incentives needed to make the sales and close the deal.

Equipment Demonstration Program

Special discount prices on internal use product for demonstration, evaluation, or use in your own interoperability lab.

Marketing Development Funds

MRV Partner program provides outstanding resources and marketing programs designed to help partner achieve joint revenue targets and business objectives. As part of our commitment, channel partners have additional marketing funds available to select partners for demand creation, events and other programs designed to increase sales.

Channel Partner Portal

MRV's partner-only extranet site, is the primary destination for Partner Program information and is one of the premier sources for many of the tools and benefits provided to our authorized partners. The site contains a wealth of program, product, sales and marketing information tailored to meet partners' needs.

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Partner Program Levels

Gold Partners

The Gold Partners program is structured to address the very special needs of the requirements of the large national and regional vars. These include National System Integrators, Large Enterprise solution providers and local and regional service providers who all have the resources, skills and assets to meet the demands of the Large Enterprise, Service Provider and Global market customers.

Silver Partners

The Silver Partners program is an exclusive program designed specifically for the medium size partner who provides regional and local integrated product, system and service solutions to end users.

Affiliate Partners

MRV has created the Quick Start Affiliate program specifically for Resellers who have demonstrated the ability to deliver outstanding services to their customers. This program requires no annual commitment, and is administered by our distribution partners throughout North America. Resellers can sign up online, and quickly benefit from participation in our comprehensive Sales, Discount and Marketing programs.

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